An advertisement for "IslandDelivery" with a scenic backdrop of lush green hills and a serene bay filled with small boats. The center of the image features a large blue rectangular card with the red "IslandDelivery" logo at the top. Below the logo, the text reads, "Single app for all your delivery needs" and "IslandDelivery" in white font. The overall design suggests the app's broad range of delivery services, seamlessly blending technology with the natural beauty of an island setting.
An advertisement for "IslandDelivery" with a scenic backdrop of lush green hills and a serene bay filled with small boats. The center of the image features a large blue rectangular card with the red "IslandDelivery" logo at the top. Below the logo, the text reads, "Single app for all your delivery needs" and "IslandDelivery" in white font. The overall design suggests the app's broad range of delivery services, seamlessly blending technology with the natural beauty of an island setting.
An advertisement for "IslandDelivery" with a scenic backdrop of lush green hills and a serene bay filled with small boats. The center of the image features a large blue rectangular card with the red "IslandDelivery" logo at the top. Below the logo, the text reads, "Single app for all your delivery needs" and "IslandDelivery" in white font. The overall design suggests the app's broad range of delivery services, seamlessly blending technology with the natural beauty of an island setting.
Digital icon featuring a bold red letter 'D' designed with geometric cuts, giving it a modern and dynamic appearance. The letter is centered on a white square background, symbolizing a digital app or brand logo.
Digital icon featuring a bold red letter 'D' designed with geometric cuts, giving it a modern and dynamic appearance. The letter is centered on a white square background, symbolizing a digital app or brand logo.
Digital icon featuring a bold red letter 'D' designed with geometric cuts, giving it a modern and dynamic appearance. The letter is centered on a white square background, symbolizing a digital app or brand logo.

Island Delivery

Island Delivery

Island Delivery

We embarked on developing a client-centric web application and successfully completed the client side as our first milestone.

What we did

UX/UI Design Product Management

Year completed

2023

Project

Single App for All Your Delivery Needs

Island Delivery is a delivery app for the Caribbean market. Understanding the diversity and richness of Caribbean culture, Island Delivery aims to bring a wide array of culinary delights and more right to your doorstep. Whether you find yourself craving traditional Caribbean dishes, international cuisine, or even flowers, or simply need daily essentials delivered, Island Delivery has got you covered.

A red background with the "IslandDelivery" logo, featuring a stylized icon and the company name in white text.
A red background with the "IslandDelivery" logo, featuring a stylized icon and the company name in white text.
A red background with the "IslandDelivery" logo, featuring a stylized icon and the company name in white text.
Stylized map in various shades of blue showing a simplified outline of North and South America. A red location pin is prominently placed over Central America, surrounded by concentric white circles indicating a specific point of interest or location. The overall design is minimalistic and focuses on highlighting the selected region on the map.
Stylized map in various shades of blue showing a simplified outline of North and South America. A red location pin is prominently placed over Central America, surrounded by concentric white circles indicating a specific point of interest or location. The overall design is minimalistic and focuses on highlighting the selected region on the map.
Stylized map in various shades of blue showing a simplified outline of North and South America. A red location pin is prominently placed over Central America, surrounded by concentric white circles indicating a specific point of interest or location. The overall design is minimalistic and focuses on highlighting the selected region on the map.

Challenge

A Unique App Journey for Every User

From the start, we had a clear plan for the app: to create separate sections for clients, suppliers, and restaurants, each tailored to their needs. We decided that the restaurant section would be web-only, catering specifically to their unique requirements. For clients, we focused on mobile, aiming to give them easy access anytime, anywhere. This approach allowed us to design each part of the app with a clear purpose in mind, ensuring everyone got exactly what they needed from our platform.

A tablet screen displaying the homepage of the IslandDelivery app. The top section features the IslandDelivery logo, download buttons for Google Play and the App Store, and a tagline that reads "Single app for all your delivery needs." Below is a search bar for entering a location and category icons for Food, Groceries, Laundry, and Flowers. The screen shows "Latest Restaurants" with images of dishes from "Phoenix House," including salad, a creamy dish, and a mixed vegetable dish, each with estimated delivery times, ratings, and review counts. The background includes images of sliced avocados.
A tablet screen displaying the homepage of the IslandDelivery app. The top section features the IslandDelivery logo, download buttons for Google Play and the App Store, and a tagline that reads "Single app for all your delivery needs." Below is a search bar for entering a location and category icons for Food, Groceries, Laundry, and Flowers. The screen shows "Latest Restaurants" with images of dishes from "Phoenix House," including salad, a creamy dish, and a mixed vegetable dish, each with estimated delivery times, ratings, and review counts. The background includes images of sliced avocados.
Three smartphones displaying different screens of a food and grocery delivery app. The first screen shows the home page with options for food and groceries, a search bar, and featured restaurants such as "Blossom Tree" and "Phoenix House." The second screen displays the details of a selected restaurant, "Lotus Blossom Garden," offering various food categories like soups, appetizers, salads, and main courses with images and prices. The third screen shows a catalog of flowers for delivery, including options like "Rose Pink Ohara," "Snow World standard," "Pomegranate," and "Deep Purple," with prices, discounts, and stock availability.
Three smartphones displaying different screens of a food and grocery delivery app. The first screen shows the home page with options for food and groceries, a search bar, and featured restaurants such as "Blossom Tree" and "Phoenix House." The second screen displays the details of a selected restaurant, "Lotus Blossom Garden," offering various food categories like soups, appetizers, salads, and main courses with images and prices. The third screen shows a catalog of flowers for delivery, including options like "Rose Pink Ohara," "Snow World standard," "Pomegranate," and "Deep Purple," with prices, discounts, and stock availability.

Solutions

Effortless Access to Diverse Delivery Services

In tackling the challenge of amalgamating multiple services in our delivery app, we honed in on optimizing user navigation. We crafted the main page to feature simple, intuitive navigation, where service options are represented by compact, clear icons. This approach not only conserves space but also allows users to effortlessly discern and select the services they desire, be it food delivery or grocery shopping. Such streamlined design significantly enhances usability, making for a user-friendly and efficient experience.

A mobile app interface for a grocery shopping feature within "IslandDelivery." The screen displays various fruits with prices and discounts: white grapes for $4.20 with a 20% discount, green apples for $2 with a 30% discount, a pomegranate for $12 with a 30% discount, and a pear for $3.50 (marked as out of stock). A floating label with a green apple icon and the word "Groceries" is also present. The design emphasizes ease of use and clear visibility of discounts.
A mobile app interface for a grocery shopping feature within "IslandDelivery." The screen displays various fruits with prices and discounts: white grapes for $4.20 with a 20% discount, green apples for $2 with a 30% discount, a pomegranate for $12 with a 30% discount, and a pear for $3.50 (marked as out of stock). A floating label with a green apple icon and the word "Groceries" is also present. The design emphasizes ease of use and clear visibility of discounts.
Image showing a selection of service category buttons from an app interface. The categories include 'Groceries' with a green apple icon, 'Food' with a taco icon, 'Flowers' with a bouquet icon, and 'Laundry' with a blue shirt icon. Each category is displayed multiple times in a grid format, with one 'Food' button highlighted in black among the predominantly white buttons. The design is clean and minimalistic, using simple icons and text to differentiate each service.
Image showing a selection of service category buttons from an app interface. The categories include 'Groceries' with a green apple icon, 'Food' with a taco icon, 'Flowers' with a bouquet icon, and 'Laundry' with a blue shirt icon. Each category is displayed multiple times in a grid format, with one 'Food' button highlighted in black among the predominantly white buttons. The design is clean and minimalistic, using simple icons and text to differentiate each service.
A promotional image for "IslandDelivery" featuring a glossy yellow object against a blue background. The text "IslandDelivery" is prominently displayed in white, surrounded by various colorful labels indicating food categories: "Healthy" in green, "Asian" in blue, and "Spicy" in red. The design suggests a modern, vibrant feel for a food delivery service.
A promotional image for "IslandDelivery" featuring a glossy yellow object against a blue background. The text "IslandDelivery" is prominently displayed in white, surrounded by various colorful labels indicating food categories: "Healthy" in green, "Asian" in blue, and "Spicy" in red. The design suggests a modern, vibrant feel for a food delivery service.

Laundry Made Easy: Stay Updated, Order with a Tap

We refined the app's interface to clearly display the status of laundry orders, distinguishing between items ready for return and those still being processed. Additionally, we integrated actionable notifications, allowing users to seamlessly initiate the return delivery of their laundry with a simple tap. This dual approach not only streamlined the entire laundry service experience but also ensured users stayed informed and could easily manage their orders, elevating the convenience and efficiency of our service.

“Our partnership with Julien on several projects has been an exceptional and enriching experience, deeply valued by our entire team. We are immensely grateful for his contributions and eagerly look forward to future opportunities for collaboration.”

Rosty Volchak

FOUNDER & CEO AT RASA DESIGN TEAM

Flower Gifting Redefined: Select, Schedule, and Send

To enable flower gifting, we streamlined the purchase process with a key addition: users can now select a recipient, input their details, and schedule the delivery time. This simple enhancement makes sending flowers through our platform as easy as buying for oneself, ensuring a personal touch in every gift.

The image features a promotional graphic with a service rating card overlay on a floral background. Background: The background showcases a person holding a bouquet of flowers. The flowers are a mix of white and light pink blooms, surrounded by green foliage. The person holding the bouquet is partially visible, with the focus on the flowers and their hands. Rating Card: The rating card is centrally placed over the floral background. The card features a profile picture of "Mike Smith" at the top, accompanied by a text that reads "Rate the service." Below the profile, there are five heart icons for rating, with four hearts filled in red and one heart left unfilled, indicating a 4 out of 5 rating. Design Elements: The top and bottom edges of the image feature a red wavy border that frames the central content. The design elements emphasize a clean, user-friendly interface, blending seamlessly with the floral background. The overall design conveys a warm and positive experience, highlighting the satisfaction of the customer with the flower delivery service.
The image features a promotional graphic with a service rating card overlay on a floral background. Background: The background showcases a person holding a bouquet of flowers. The flowers are a mix of white and light pink blooms, surrounded by green foliage. The person holding the bouquet is partially visible, with the focus on the flowers and their hands. Rating Card: The rating card is centrally placed over the floral background. The card features a profile picture of "Mike Smith" at the top, accompanied by a text that reads "Rate the service." Below the profile, there are five heart icons for rating, with four hearts filled in red and one heart left unfilled, indicating a 4 out of 5 rating. Design Elements: The top and bottom edges of the image feature a red wavy border that frames the central content. The design elements emphasize a clean, user-friendly interface, blending seamlessly with the floral background. The overall design conveys a warm and positive experience, highlighting the satisfaction of the customer with the flower delivery service.
Two smartphone screens displaying an app interface for ordering flowers. The left screen shows a detailed view of a flower bouquet named "Delicate Marshmallow," priced at $15. It includes a picture of the bouquet and a description of the flowers included. There are options to add or remove items from the bouquet and a red button at the bottom to add the bouquet to the cart for $45.00. The right screen shows the cart with the selected "Delicate Marshmallow" bouquet, listing the price as $45 for 3 pieces. There are options for delivery or pickup and a red button to proceed to checkout. The background features a blue color with red and pink abstract lines.
Two smartphone screens displaying an app interface for ordering flowers. The left screen shows a detailed view of a flower bouquet named "Delicate Marshmallow," priced at $15. It includes a picture of the bouquet and a description of the flowers included. There are options to add or remove items from the bouquet and a red button at the bottom to add the bouquet to the cart for $45.00. The right screen shows the cart with the selected "Delicate Marshmallow" bouquet, listing the price as $45 for 3 pieces. There are options for delivery or pickup and a red button to proceed to checkout. The background features a blue color with red and pink abstract lines.

Cafe Digital Makeover: Spotlight on Offers, Easy Review Submission

To declutter the cafe's digital space, we tucked non-essential details like the address and phone into an info icon, spotlighting the cafe's offerings. The twist? Making the rating system a bridge to a feedback screen, inviting users to leave reviews with a click. This strategy not only streamlined the presentation but also fostered a dynamic conversation between the cafe and its customers, enhancing the digital experience with every interaction.

A color system palette displaying primary, secondary, and additional colors. The Primary colors are shades of red, ranging from dark red (Primary/400 #FF1744) to light pink (Primary/50 #FFE8EE). The Secondary colors are shades of purple, from darker purple (Purple/400 #9B8AFB) to light purple (Purple/100 #EBE9FE). The Additional colors are shades of blue-gray, from dark blue-gray (Blue gray/700 #363F72) to lighter blue-gray (Blue gray/400 #E8EDFF). Each color is presented in a square with its respective name and hex code below it.
A color system palette displaying primary, secondary, and additional colors. The Primary colors are shades of red, ranging from dark red (Primary/400 #FF1744) to light pink (Primary/50 #FFE8EE). The Secondary colors are shades of purple, from darker purple (Purple/400 #9B8AFB) to light purple (Purple/100 #EBE9FE). The Additional colors are shades of blue-gray, from dark blue-gray (Blue gray/700 #363F72) to lighter blue-gray (Blue gray/400 #E8EDFF). Each color is presented in a square with its respective name and hex code below it.
A collection of UI components on a blue background representing a food and delivery app. Key elements include: Restaurant Information: Lotus Blossom Garden with a rating of 4.9 and 6,900+ reviews. Blossom Tree showing a picture of a dish, opens at 10:00 AM, with a rating of 4.5 and 3,800+ reviews. Phoenix House address and options for delivery and pick-up. Product Listings: Pomegranate priced at $12 with a 30% discount, showing 1 piece. White rose priced at $3 with a 20% discount, requiring a minimum order of 5 pieces. Order Status: Order from Golden Wok priced at $37, delivered on 22.05.2023 at 10:40 AM, with a reorder button. Current order status indicating the restaurant is preparing the order, pick-up is in progress, and the order is being delivered. User Interaction: Mike Smith rating a service with 4 hearts out of 5. Option to send a gift certificate. These elements are arranged in a clean, organized manner for easy navigation and user interaction.
A collection of UI components on a blue background representing a food and delivery app. Key elements include: Restaurant Information: Lotus Blossom Garden with a rating of 4.9 and 6,900+ reviews. Blossom Tree showing a picture of a dish, opens at 10:00 AM, with a rating of 4.5 and 3,800+ reviews. Phoenix House address and options for delivery and pick-up. Product Listings: Pomegranate priced at $12 with a 30% discount, showing 1 piece. White rose priced at $3 with a 20% discount, requiring a minimum order of 5 pieces. Order Status: Order from Golden Wok priced at $37, delivered on 22.05.2023 at 10:40 AM, with a reorder button. Current order status indicating the restaurant is preparing the order, pick-up is in progress, and the order is being delivered. User Interaction: Mike Smith rating a service with 4 hearts out of 5. Option to send a gift certificate. These elements are arranged in a clean, organized manner for easy navigation and user interaction.
Three smartphone screens displaying an app interface for restaurant information and ordering food. The left screen shows a "Restaurant info" page with a map and a location pin at 123 Main Street, Anytown, USA 12345. It includes contact information with phone numbers and working hours, and an option to see the location on a map. The middle screen features a detailed view of a restaurant named "Lotus Blossom Garden" with a picture of dumplings at the top. The restaurant has a 4.7 rating based on 6,900+ reviews and offers Asian, Healthy, and Free delivery options. Menu items like Spicy ramen and Veggie ramen are listed with prices, descriptions, and icons indicating features such as vegetarian options. The right screen shows the "Reviews" section for the same restaurant, displaying a 4.7 rating from 532 ratings. Reviews from customers, such as Anna Smith and John Black, include their comments and ratings in heart icons.
Three smartphone screens displaying an app interface for restaurant information and ordering food. The left screen shows a "Restaurant info" page with a map and a location pin at 123 Main Street, Anytown, USA 12345. It includes contact information with phone numbers and working hours, and an option to see the location on a map. The middle screen features a detailed view of a restaurant named "Lotus Blossom Garden" with a picture of dumplings at the top. The restaurant has a 4.7 rating based on 6,900+ reviews and offers Asian, Healthy, and Free delivery options. Menu items like Spicy ramen and Veggie ramen are listed with prices, descriptions, and icons indicating features such as vegetarian options. The right screen shows the "Reviews" section for the same restaurant, displaying a 4.7 rating from 532 ratings. Reviews from customers, such as Anna Smith and John Black, include their comments and ratings in heart icons.

A huge thank you to Julien de Bats, our long-time partner, for bringing endless excitement and innovation to our projects. Your partnership has been invaluable. Gratitude also to Yuliia, whose design solutions have brilliantly elevated our work. Your talent and eye for detail have truly made a difference. And to Rosty, thank you for your seamless management and leadership. Your ability to guide and organize has been essential to our project's smooth progression.

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Subscibe to RDT Newsletter

So rare, it’s not yet in existence.

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About

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© 2024 Rasa Design Team

All rights reserved

Subscibe to RDT Newsletter

So rare, it’s not yet in existence.

You could be the first to read... well, something, eventually.

About

Work

Pricing (soon)

Latest

Careers

Contact

© 2024 Rasa Design Team

All rights reserved