Crafting a comprehensive digital platform that enables fitness professionals and studios to expand their reach beyond geographical limitations.
What we did
Branding UX/UI Design Product Management
Year completed
2024
Project
Connecting the World Through Fitness
In today's fast-paced digital world, there is a growing demand for accessible, personalized fitness and wellness content. Recognizing this need, MoveMentors aims to revolutionize the way personal trainers, yoga mentors, and fitness studios connect with clients globally by providing a robust platform for sharing and monetizing their expert content.
Challenge
Without Borders: Connect, Create, Capitalize
The core challenge involved creating a sophisticated digital platform designed to serve as the central hub for fitness mentors from across the globe. This platform would empower these professionals to upload, manage, and monetize a diverse range of content that includes video training sessions, structured training plans, live broadcasts, and personalized online training sessions.
Solutions
Discover, Filter, and Engage with Ease
To improve navigation and search on the platform, we organized diverse content into distinct tabs for video training, live broadcasts, and other resources. We introduced a detailed filtering system allowing users to search by instructor type, price, language, and equipment. Additionally, live streams are categorized as "upcoming" and "live," enabling users to easily find and engage with sessions in real-time.
Your Mentor, Your Way
To enhance user engagement and foster stronger connections between users and their preferred fitness mentors, we introduced a comprehensive mentor profile feature. Each mentor can populate their profile with detailed information about their expertise, achievements, certifications, and social media links. We integrated a "follow" function, allowing users to stay updated with their favorite mentors. Additionally, we implemented a booking option for one-on-one sessions to personalize the training experience. To further enrich user interaction, we introduced a subscription model, enabling users to subscribe monthly or annually.
“Each phase brought unique challenges — from perfecting the navigation in line with the specified functionality to creating a design style that resonated with the client and users and finally developing an interface that prioritizes user convenience. Thanks to positive feedback from the client, we are proud to say that our design not only met but exceeded expectations, delivering a seamless and engaging user experience.”
Artur Kogut
PRODUCT DESIGNER AT RASA DESIGN TEAM
Optimizing the Navigation and Management
To enhance the mentor experience on our platform, considerable effort was focused on optimizing the navigation and management of materials from the mentor's perspective. We designed a sidebar for intuitive product navigation, structured as follows:
Simplify Creation and Visibility in One Click
Regarding content creation and management, we focused on usability within the "Content" tab. Here, video materials are displayed in a table format that highlights key metrics for quick review. Mentors can easily adjust the visibility of videos, plans, or live broadcasts directly from this table. To encourage continual content creation, we prominently positioned the "Create" button at the top of the page. This design ensures it remains in the mentor's field of vision as they navigate the platform, simplifying the process of adding new content and enhancing overall productivity.
