Revamping an app, focusing on enhancing its UI and UX for a seamless, intuitive user experience, all under a refreshed brand identity.
What we did
Branding UX/UI Design Website Design Product Management
Year completed
2023
Project
Simplifying Funding in Construction
Rigor revolutionizes construction finance by aligning it with the pace of construction work. As a cutting-edge lending and payments platform, Rigor streamlines and modernizes the financing process for new home construction projects. By simplifying these financial transactions, Rigor opens up new avenues for capital to flow into this vital asset class, thereby enhancing the accessibility and efficiency of funding in the construction sector.
Challenge
Elevating Interactions, Transforming Experiences
Our project aimed to revamp the existing application by enhancing both its appearance (UI) and user experience (UX). We focused on refining user interactions for a seamless and intuitive engagement, tackling aesthetic and functional improvements to elevate the app's overall quality and user satisfaction.
Solutions
Choose Your Role
We designed Rigor's platform as an intricately designed ecosystem tailored for the nuanced needs of the construction finance industry, facilitating seamless interactions among its varied user groups: lenders, homebuilders, general contractors, subcontractors, and vendors.
Lending Communities to Coordinate Capital
Rigor transforms individuals into home construction lenders with just a digital crypto wallet. After KYC verification, users access investment opportunities in the construction market directly. The platform enables the creation of lending communities where lenders set their vetting and underwriting standards. These communities can assign various parties—homebuilders, contractors, subcontractors, vendors, or inspectors—to verify project milestones, streamlining the investment process with transparency and trust.
"The experience taught me the true essence of user-centered design: the art of making the complex accessible without compromising on functionality or user empowerment."
Yuliia Samoilenko
PRODUCT DESIGNER AT RASA DESIGN TEAM
Empowering Builders with Precision Financing
Rigor enables homebuilders to submit project proposals to lending communities, offering full insight into financing and task details in one application. This allows builders to effectively manage capital and optimize interest costs over the project's duration. Additionally, builders can directly propose their projects to lenders, setting their own financial terms, desired APY, and repayment schedules, streamlining the financing process.
Rigor's Fresh Digital Home
We've unveiled a new website designed to welcome users into the Rigor community, building on two years of development while enhancing connections within our growing network of lenders and builders. By implementing a clear, modular design language across all platforms, we've streamlined user experience, making it easier for more members to engage, connect, and grow with Rigor.
Let’s Sum it Up
In our collaboration with Rigor, we embarked on a comprehensive UX research journey to identify and understand the platform's usability gaps. This in-depth analysis enabled us to pinpoint and address the key pain points of users, significantly enhancing their overall experience. Beyond functional improvements, we also rejuvenated Rigor's brand by introducing an updated visual identity. This holistic approach not only refined the user experience but also revitalized Rigor’s branding, ensuring a cohesive and engaging interaction for all users.
