A large, bright green billboard with a minimalist design featuring black dots arranged in a pattern, displayed on the side of a tall urban building. The billboard stands out against the surrounding brick and concrete structures, with windows and architectural details visible.

Rigor

Revamping an app, focusing on enhancing its UI and UX for a seamless, intuitive user experience, all under a refreshed brand identity.

What we did

Branding UX/UI Design Website Design Product Management

Year completed

2023

Project

Simplifying Funding in Construction

Rigor revolutionizes construction finance by aligning it with the pace of construction work. As a cutting-edge lending and payments platform, Rigor streamlines and modernizes the financing process for new home construction projects. By simplifying these financial transactions, Rigor opens up new avenues for capital to flow into this vital asset class, thereby enhancing the accessibility and efficiency of funding in the construction sector.

Challenge

Elevating Interactions, Transforming Experiences

Our project aimed to revamp the existing application by enhancing both its appearance (UI) and user experience (UX). We focused on refining user interactions for a seamless and intuitive engagement, tackling aesthetic and functional improvements to elevate the app's overall quality and user satisfaction.

Visual displaying the main font 'TWK Lausanne' in a large 'Aa' with a green gradient background. Below the large 'Aa,' smaller text examples of the font are shown, including uppercase and lowercase letters, numbers, and symbols.

Color palette visual featuring five color swatches: Chartreuse (#d9fa0e), White smoke (#f5f5f5), Cadet gray (#9d9d9d), Davy's gray (#4c4c4c), and Raisin black (#27272b). Each swatch is labeled with its corresponding name and hex code.

Black laptop displaying Antimetal's website on a yellow wireframe surface. The screen highlights 'Smarter cloud cost optimization' with the claim of saving up to 75% on AWS. Trusted by companies like Wiza, Upshot, Politico, and others, the website invites users to preview savings.

Solutions

Choose Your Role

We designed Rigor's platform as an intricately designed ecosystem tailored for the nuanced needs of the construction finance industry, facilitating seamless interactions among its varied user groups: lenders, homebuilders, general contractors, subcontractors, and vendors.

Visual with a dark background showcasing Antimetal's features. It highlights a 'Powerful AI Prediction Model' for accurate usage forecasting, 'Frictionless Commitment Transfers' for automated RI transfers, and 'Underutilization Insurance' to protect against underutilization. The graphics include line charts and transfer illustrations in green and yellow tones.

Visual with a dark background, displaying a three-step savings process. Step 3, 'Start saving,' is highlighted. Below it, a semi-circular progress indicator in neon green and gray shows savings of $154,532, representing 72.1% of monthly spend, with a 20% increase.

Bright visual with a neon green background. The main text reads, 'Save 75% on AWS in 2 minutes.' Subtext highlights automation of cloud savings without contracts or engineering requirements. A prominent 'Preview Savings' button is centered below the text. The bottom section displays a dashboard screenshot with savings metrics.

Lending Communities to Coordinate Capital

Rigor transforms individuals into home construction lenders with just a digital crypto wallet. After KYC verification, users access investment opportunities in the construction market directly. The platform enables the creation of lending communities where lenders set their vetting and underwriting standards. These communities can assign various parties—homebuilders, contractors, subcontractors, vendors, or inspectors—to verify project milestones, streamlining the investment process with transparency and trust.

Laptop screen displaying the Antimetal dashboard with a bright yellow background. The interface shows key metrics like "Monthly Savings" ($154,532), "Lifetime Savings" ($1,126,796), and "Unapproved Savings" ($88,141). A line graph below tracks "Total Spend vs. Savings" over time, highlighting specific data points, while a table of recommendations for cost-saving actions is shown at the bottom. The sidebar includes navigation options such as "Catalog," "Dashboard," "Instances," and "Accounts."

"The experience taught me the true essence of user-centered design: the art of making the complex accessible without compromising on functionality or user empowerment."

Yuliia Samoilenko

PRODUCT DESIGNER AT RASA DESIGN TEAM

Empowering Builders with Precision Financing

Rigor enables homebuilders to submit project proposals to lending communities, offering full insight into financing and task details in one application. This allows builders to effectively manage capital and optimize interest costs over the project's duration. Additionally, builders can directly propose their projects to lenders, setting their own financial terms, desired APY, and repayment schedules, streamlining the financing process.

Antimetal's "Autopilot" feature interface with a yellow gradient background. The interface highlights the ability to automate AWS cost optimization by enabling autopilot for multiple accounts and regions. A dropdown menu shows selected regions, including "US-East 0" to "US-East 3." A prominent "Enable Autopilot" button is displayed in bright green, emphasizing automation and efficiency in cost savings.

Rigor's Fresh Digital Home

We've unveiled a new website designed to welcome users into the Rigor community, building on two years of development while enhancing connections within our growing network of lenders and builders. By implementing a clear, modular design language across all platforms, we've streamlined user experience, making it easier for more members to engage, connect, and grow with Rigor.

Two men standing in front of a bright yellow advertisement wall for Antimetal, promoting cloud cost savings. The text on the wall reads, "2 minutes can save you 75% on your AWS bill," accompanied by QR codes and smaller text detailing the benefits of Antimetal's services. Both individuals are wearing business attire and Antimetal-branded caps, with lanyards around their necks, while a modern urban skyline is visible in the background.

Let’s Sum it Up

In our collaboration with Rigor, we embarked on a comprehensive UX research journey to identify and understand the platform's usability gaps. This in-depth analysis enabled us to pinpoint and address the key pain points of users, significantly enhancing their overall experience. Beyond functional improvements, we also rejuvenated Rigor's brand by introducing an updated visual identity. This holistic approach not only refined the user experience but also revitalized Rigor’s branding, ensuring a cohesive and engaging interaction for all users.