Birdie makes it easy to send cash as a gift — styled, wrapped, and celebratory. We came in when they were still in beta with a rough web interface and no mobile presence. The ask: build out the full product experience and create a mobile app that turned an awkward transaction into something people would actually want to use.

We started with research — talked to users, ran surveys, figured out why people avoid cash gifts even when they're the right choice. The insight: it's not about the money, it's about the presentation. So we built the experience around that. The app syncs with your contacts, walks you through sending cash in three clean steps, and wraps it all in cards that feel thoughtful, not transactional. We designed a night-sky palette — deep blues, warm pinks, sunset glow — to capture that pre-party anticipation. For features like cash registries, we kept the UI simple and direct: no friction, no guilt.

The result: an app that makes sending money feel intentional. Birdie turned cash from a fallback into an actual gift.