

Building a cashback platform that feels instant. Making rewards activation effortless, not optional.
What we did
UX/UI Design
Website Design
Product Management
Year completed
2024
ReloadRewards lets people earn cashback across partner sites without jumping through hoops. We came in to design the web platform, a browser extension, and marketing materials that would make cashback feel effortless instead of like homework.
We started with the homepage. Instead of a generic hero, we designed it to look like you're already logged in — offer cards front and center, category previews you can toggle into full-screen views. First-time visitors get pulled in immediately. For activation, we built a dropdown system next to cashback percentages so users can compare offers and activate with one click. No hunting through menus.
We also leaned into urgency where it mattered. Limited-time deals got their own section with countdown timers, and we flagged them in red on partner store pages. Hard to miss, harder to ignore. The browser extension keeps it simple: check if a site's a partner, activate cashback, done.
The result: a platform that feels less like a rewards program and more like money you didn't know you were leaving on the table.










