Share - Rasa Design Team | UX/UI Product Design Agency

A laptop displaying a dark-themed application interface with colorful graphics on a gradient background.

Building a brand-forward platform that makes Web3 accessible — and actually usable.

What we did

UX/UI Design
Website Design
Product Management

Year completed

2022

Share connects people to decentralized autonomous organizations. The platform lets DAOs showcase their mission, projects, and teams, while making it easy for contributors to find opportunities and jump in. We partnered with them to design the product and launch site, working alongside Derek Abella on illustration and developing a generative color system that reflects the constantly shifting DAO ecosystem.

We leaned into retro-futurism — imagining what the future looks like right now. The brand identity gave us room to build something bold and visual-first. We created a full design system with responsive components built in Figma's auto-layout, covering every state: hover, focus, error, disabled. This let us move fast across different screens and devices while keeping everything consistent. For the core product, we rebuilt the entire UX from scratch — navigation, onboarding, contribution flows. We implemented a kanban board interface to help teams visualize work and manage projects without friction. Every screen got rethought, from individual buttons to full page layouts.

The result: a platform that feels as forward-thinking as the tech behind it. Clear enough for newcomers, powerful enough for active DAO contributors.

A user interface screen showing a dark theme with lists and highlighted content, featuring a call to action.

A collage of various digital panels displaying colorful graphics and interface elements, likely from a web app or game.

A split-screen image showing a coding interface on the left and a messaging app on the right.

A dark-themed user interface featuring various dashboard elements and performance metrics on the left and right.

Three screens displaying a dark-themed code editor interface with various code snippets and project details.

With special thanks to Founder Moshe Lieberman for being such an encouraging partner, as well as Dan Halperin, Crypto & Dev expert working to create a Web3 platform for joining, contributing, and managing DAOs. Thanks a million, Company Policy for making Share brand look, talk, and feel like its best self. And Derek Abella, we can not get enough of your illustrations and a generative color system that represents the changing world of DAOs. Darina Khomenko and Yuliia Samoilenko — you did a fantastic job designing that beautiful product. Couldn’t be more proud of you, folks!

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